As I was listening to the Macworld Podcast about the DRM-free deal with EMI, I came away with these points. The iTunes store will offer DRM-free songs, which will cost more, but also be of higher quality. So who wins in this case? The consumer, right? You can choose DRM-free music (and pay a bit more) or choose DRM music and pay less, but have to go through the process of stripping the DRM yourself. Oh, you will also have the option of ‘upgrading’ all the DRM music you have to (higher quality) DRM-free versions (at a price.)

So what does Apple get out of this? They will be ready and willing to sell you a bigger iPod. If your iPod is at 80% capacity, I’m guessing that after doing the ‘upgrade’ to DRM-free versions, or after enough time buying the new DRM-free stuff, you’ll run out of room. When you need that iPod with twice the storage of your old one, Apple will be there to sell it to you.

Thanks Steve Jobs!

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