Comments on: Big Media: We can’t link to you… http://rasterweb.net/raster/2007/06/20/big-media-we-cant-link-to-you/ RasterWeb! has been keeping it real (whatever that means) since 1997... Thu, 04 Dec 2008 01:59:19 +0000 http://wordpress.org/?v=2.3.1 By: Justin Knoll http://rasterweb.net/raster/2007/06/20/big-media-we-cant-link-to-you/#comment-7425 Justin Knoll Thu, 12 Jul 2007 22:38:05 +0000 http://rasterweb.net/raster/2007/06/20/big-media-we-cant-link-to-you/#comment-7425 I totally agree. But the managers who call the redesign shots don't care about what they can't see, and arguments that are founded on the health of the web ecosystem or concern for the commons are doomed. Appeal to their self-interest, however, and you have an audience. Redesigning a site with the side effect of breaking all the inlinks is flushing all that slowly accumulated link equity right down the drain. Show them their current PageRanks, inlink degrees, and SERP rankings and explain how it will all go away without a little 301 redirection and you have a budget. Of course, none of this helps with a clueless radio station you're not even working with, but I've found it's a good way to persuade a client to do the right thing with link longevity. I totally agree. But the managers who call the redesign shots don’t care about what they can’t see, and arguments that are founded on the health of the web ecosystem or concern for the commons are doomed.

Appeal to their self-interest, however, and you have an audience. Redesigning a site with the side effect of breaking all the inlinks is flushing all that slowly accumulated link equity right down the drain.

Show them their current PageRanks, inlink degrees, and SERP rankings and explain how it will all go away without a little 301 redirection and you have a budget.

Of course, none of this helps with a clueless radio station you’re not even working with, but I’ve found it’s a good way to persuade a client to do the right thing with link longevity.

]]> By: Keith Casey http://rasterweb.net/raster/2007/06/20/big-media-we-cant-link-to-you/#comment-7368 Keith Casey Wed, 20 Jun 2007 21:07:45 +0000 http://rasterweb.net/raster/2007/06/20/big-media-we-cant-link-to-you/#comment-7368 Permalink nothing... this is six days later! That's ridiculous. Permalink nothing… this is six days later! That’s ridiculous.

]]>