2011.07.28

You will be assimilated.... by Google!

Imagine a future where you rely on one company for your email, your calendar, your maps, your documents, your videos, your phone, your blog, your discussion groups, and, oh yeah, your searches and even your browser.

I was reminded that back in 2007 Danny Sullivan revived my Google-Free Fridays idea that I originally proposed in 2003.

Today, in the second half of 2011, the idea of going even one day without Google may seem insane for some people. The reliance that many have on one single company for so much of their Internet experience is, frankly, a bit frightening to me.

Don’t get me wrong, Google offers a lot of great services, and I use a number of them, but what would happen if they shut you out? It happened to Phil Wilson, and it’s happened to others as well. How much of your world would be affected if Google disabled your account?

Oddly enough, in the time between starting this post and finishing this post, Google launched a new initiative: Email Intervention. Obviously Gmail needs more users, and they want your help assimilating anyone who hasn’t yet become part of the Gmail Family. (I know the Email Intervention thing has a tinge of humor, but as all comedians know, behind every bit of humor is a bit of truth.)

I’m not saying Google is pure evil, because, well, they aren’t. In fact, the Data Liberation initiative should be applauded, and is something every web service should provide. I just hope there are other web services besides Google 5 years from now.

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