2014.09.17

Grace Choi

Grace Choi is pretty awesome. She’s come up with a way to print makeup using a hacked inkjet printer. Yeah, what? You can check out this HOW TO, or just check out how she plans to disrupt a huge and extremely profitable industry.

I found her demo to be a bit unpolished from the software end, but she seems to know that there’s a great opportunity for developers to fill that gap.

I’m not really into makeup, but I am into 3D printing, and disrupting entire industries is definitely an interesting proposition. Here’s a bit of what Grace had to say that really illustrates the kind of person she is.

“One person alone can’t disrupt this entire beauty market,” Choi says. “Together, as a community, we can disrupt it. I’m willing to take a hit financially because my number one motivation is for change. This is a very important social mission for me. I think of Mink as an educational tool for kids, and one that can get girls interested in technology. I don’t need to be on some billionaires list. I’m aggressive and I’m going to make this happen. Before I die, this [beauty revolution] will happen.”

And if that’s not enough, there’s also this one:

“The makeup industry makes a whole lot of money on a whole lot of bullshit. They charge a huge premium on something that tech provides for free. That one thing is color.”

Definitely one to watch…

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