posts tagged with the keyword ‘making’


The Floyd Leg

You may have seen The Floyd Leg somewhere online, maybe from the Kickstarter campaign that pulled in over $250,000, or perhaps Instagram or Pinterest?

It’s an interesting take on table legs, and well executed. From a marketing standpoint, I like the story they’re telling. (And I’m a jaded marketing expatriate!)

The thing I like about The Floyd Leg is not that it’s the greatest idea ever, but that it’s an idea that became a product that became an ecosystem of inspirational way to use the product.

I mean, take a look at these c-clamp legs I spotted at ReStore a few days ago:

C-Clamp Legs

Chances are good that some guy in his workshop said “Dang! I need some tables legs… well, here’s a few c-clamps, and metal pipe, and I’ve got a welder…” and then, bam! C-Clamp Legs!

The “C-Clamp Legs” didn’t become a product, or have a campaign where you could pre-order them, or a web site with lovely photos and videos, or any social media accounts. The C-Clamp Legs just solved a problem someone had.

Sometimes making is about solving your own problems, and sometimes making can be about solving problems that others have as well. If you can make money doing the latter, good for you!


Two Cardinals

I’ve got a confession to make; lately I’ve been busy doing work that’s keeping me stuck behind a computer (or a camera) and while you may be concerned that all those lovely tools in the basement are sitting idle, they aren’t… in fact, Dana’s been putting them to good use.

She’s started documenting some of her most recent projects at Yes, my wife is now making and blogging. Pretty sweet! Since I haven’t made anything cool lately, you might as well check out what she’s been up to. :)

In the past few weeks she’s refinished a sewing table, made a bird-tracking chalkboard, showed off some personalized switch plates, and protected her plants.



Ignite Madison

Mark your calendars for February 12th, 2014 and head to Madison where I’ll be speaking at Ignite Madison!

Ignite is an event where presenters share their personal and professional passions, using 20 slides that auto-advance every 15 seconds for a total of just five minutes. My talk is titled “Making Without A Choice” and will cover… well, you can guess from the title. Also, I don’t want to give it all away.

Making Without A Choice

You can buy tickets to the event and all proceeds will be donated to Big Brothers, Big Sisters of Dane County.

(And if you miss it, there’s a good chance a video will show up online.)

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