Structured Content: What’s in it for Writers? takes a look at those pesky writers and their relation to Content Management Systems.
Here’s some of the good stuff:
- Writers will use any tool that makes their task easier
- Very few people are willing to change the way they work in order to make somebody else’s life easier
- Writers usually lack the context to understand the structures they are asked to produce
- Some content contributors will be willing to create structured information and other will not