As we mentioned in Business Website Tip #253, when potential customers come to your site, there is a good chance they are looking for information. There is a chance they do not want to watch a video or Flash animation before they are even brought to a page on the site with navigation or actual copy they can read. If you really need to show some sort of video or animation on your site, at least provide a skip button, so the majority of users who want information can bypass the theatrics and get to the information.

The people of the web thank you…