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Visit Milwaukee Logo

Visit Milwaukee has rebranded, and introduced a new logo. You can check their site for more info, or see the comments from the people on Facebook.

Disclaimer: I have a degree in Graphic Design, and though I’ve never held a job with the title Graphic Designer, I’ve done a lot of design, and seen a lot of good (and bad) design over the years. I’ve also worked with some very talented designers over the years. (And I’ve written about logos before.)

With that out of the way, I will say… good logo design is hard. Like, really hard. Extremely difficult. Rebrands are also challenging because there will always be people who don’t like change, or just prefer the old thing they are familiar with.

So what are my thoughts on this new logo? It’s fine. I don’t love it, but that’s okay. I think it’s recognizable and memorable, and when I see it in the future I’m recall what it is, what it’s for, and than it’s part of Visit Milwaukee.

Would I purchase merchandise with this logo on it? Probably not, but it depends very much on the application of it, and the context. I’m definitely not a huge fan of this logo. I do really like The People’s Flag of Milwaukee and I still like Milwaukee Home (though I feel they cheapened the brand when it expanded to other cities).

Overall I think the new design direction of Visit Milwaukee is good, and I look forward to seeing how it progresses over time. There’s even a chance this logo will grow on me and I’ll come to like it more than I do right now. We’ll see!

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Make Copies

I’m going to write about making copies. I’ve also created some art that works well with such a topic.

When I was a child my dad had a mimeograph machine in the basement. He used it to print a newsletter for an organization he was involved with. I never quite understood how such a machine worked. I mean specifically how the plate (stencil) was created, but Wikipedia provided the answer. (Note: A typewrite is used!) I mainly remember the purple “ink” from the copies it created.

One of the “toys” I had as a child was a cassette tape recorder. I remember that when “We Are the Champions” by Queen came out (1977) I held the tape recorder up to the speaker at my uncle’s house as it played so I could make a copy. The first seconds of the recording was my uncle saying “speakers!” as he pointed at the stereo speaker so I could get right in front of it.

Speaking of cassette tapes, I learned about a machine that could duplicate a tape at high speeds! There was one at a local photo development shop. I remember seeing it, but I don’t think I ever got to use. Fast forward a few years later and as a teen I got a dual-cassette deck “boom box” that could copy tapes easily. Then I was in high school and had friends with vinyl records and wanted to make copies, and I could easily make copies using cassette tapes. The world of music (and punk rock specifically) opened up to me.

I eventually learned about photocopiers, most likely at the local library. When I realized there was a photocopier at the school library and I could use it, I started using it. And then I became a zine publisher. I made copies of zines and gave them away, sold them, and traded them. I eventually started making fliers, and I made a lot of copies of fliers and put them up around town. It was art, and it meant something.

The VCR (Video Cassette Recorder) could also make copies! I saved up money from multiple birthdays and holidays to buy my own VCR. Once a friend had one that meant that making copies of tapes was easy.

When the digital world came about (you know, the mid-to-late 1990s when the web exploded) making copies was as easy as dragging and dropping, or doing a “file copy”, or downloading something. The mere action of clicking on a link in your web browser made a copy. Of course we were also warned not to “copy that floppy” and pirate software.

We were living in a world where making copies was extremely easy (and cheap!) but started to disrupt the old model of making money by selling copies. Copy protection got added to a lot of things. DRM, etc… Of course there always the “A-hole”. (The “Analog Hole” is a method to work around copy protection by outputting an analog signal and then capturing that signal. If you’re not super-concerned about loss of quality when making a copy it remains an option today for audio and video… not so much for software.)

Speaking of software, I have one more amusing story about cassette tapes! When I was a kid and my family had an Apple ][+ we went to a friend’s house who also had an Apple Computer so we could swap software. (You know, make copies.) There was some software he had on cassette and the software had some copy protection on it. But guess what happens when you make a high speed duplicate of an audio cassette containing software? Well, you make a copy.

In the modern day people seem to care less about copies. People want access to things via streaming. They don’t even care if they have a copy because that’s some hassle bullshit and they can’t be bothered. They’ll settle for temporary access to media. We’ve even made making copies of your own files (commonly called “backups”) as easy as plugging in an external hard drive and clicking “Okay” but again, it’s just too much work for people.

Meanwhile, people are losing access to things they “bought” because the provider they bought it from has lost the rights to sell (“rent”) it to you. What do you own? There’s a new saying “If buying is not owning then piracy is not stealing”.

Do you know who makes copies? Historians, archivists, record keepers, people who have lost things, artists, writers, smart people, sexy people, and people who care. They all make copies… and so should you.

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Old Bay Sketch

My wife Dana is from Maryland. Crabs are a thing there, and if you’ve got crabs you should have some Old Bay. I got introduced to Old Bay by Dana and her family. I’ve even picked crabs a few times!

Also, the story of Old Bay is pretty fascinating. Check out What’s the story behind Old Bay? by The Maryland Curiosity Bureau.

If you prefer reading over listening the Wikipedia page for Old Bay Seasoning is a good alternative.

I use a good amount of Old Bay for the cooking I do, which rarely involves crab or shrimp but whatever… it works for plenty of dishes. Eggs, Mac & Cheese, and I’ve even used it on pizza.

I hope you’re enjoying these digital illustration as much as I am. If one of these strikes your fancy and you’d like a framed print, let me know.

This one (like the others) was created with an Apple Pencil on an iPad using Procreate.


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Pete in Suit

It’s a rare occasion that I wear a suit. Here’s a photo of me wearing a suit. That’s it. That’s the post.

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DeLorean Sketch

When I was a kid the DMC DeLorean automobile was created. I thought it was a cool looking car, and it was at the time, especially to a kid. In high school I remember seeing Back to the Future because a girl I knew had a VHS copy of it and loaned it to me one day. I watched it and thought it was a fine film. They made a few sequels but they seemed to just get silly after the first one. That’s sequels sometimes.

The DeLorean’s gull wing doors look cool, but how the hell would that work in your garage? I don’t think it would work in my garage. I suppose it was a car for people who had huge garages or something. I don’t know who the demographic target for the car was.

Also, DMC is still around!? Well, delorean.com has all sorts of stuff on it.

And look at this old logo. I can’t decide if it looks awesome or terrible. Maybe it’s both.

In 2014 when I was involved with the Power Racing Series my friends at HackPGH built a tiny DeLorean time machine race car they called “Hack to the Future”. It was awesome.

Anyway, the things I draw, they have some sort of meaning to me. Often they are objects that have/had an impact on me in some way. It means even more when others have some connection with these drawings as well, especially if it’s a friend.

I hope to continue creating these iPad drawings done in Procreate with an Apple Pencil. So far it’s been quite enjoyable!


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