I’ve been hearing people’s opinions on the new Milwaukee Admirals logo since it came out. My opinion, it looks like it’s meant to appeal to kids, and in doing so, does not appeal to adults. So I thought I should fix that.
Here is the original version.
Here is my version.
Ok, five minutes in Photoshop might not cut it, but you get the idea. It’s all in the eyes. In the first version the eyes just make it all look too cartoony. Skulls aren’t all happy and shiny, they are mean and scary. Or at least they should be.
(I wonder if I can find work doing logo re-design…)