Kroger Private Selection Salsa

What started out as one of my Critique this label posts on Facebook turned into a full review of this salsa. Some of the comments from others included “Tomatoes are listed 4 times.”, “It’s staunchy design.”, “Pretty generic. Too many fonts…”, and “Tomatillo salsa should not have tomatoes in it.” So here’s my take…

First I’ll start off by saying I bought this because it was on sale for $1.99 USD. I like a good medium salsa, and the “Smoky, Tangy” flavor sounded good. It’s definitely got a smoky flavor to it, though I would call this a “hot” salsa instead of a “medium”. I can handle hot stuff just fine but I really think they should label this hot instead of medium. If they do have a “hot” I don’t think I want it.

My main complaint about this salsa is the amount of liquid content. This is not a “thick and chunky” it’s the opposite, a “loose and watery” or something, though putting that on the label would probably affect sales. I decided to run the salsa through a strainer to get some idea of the amount of liquid in it. See the photo below.

Wow! I got about 5 ounces of liquid, which accounts for more than 25% of the contents of the jar. So even though this salsa was $1.99 USD I really only got a jar that was about 70% full of salsa after the excess liquid removal process. (I also wonder if most of the hotness was in the liquid, because it did not seem as hot after I de-liquified it.)

In conclusion, it’s an okay salsa. Will I buy it again? Probably not. Though the low price was appealing, once I finish the three jars I have (?!?) I’ll probably move on to another brand.

Update: Maybe don’t buy this because Fuck Kroger!